The collegiate market is an important part of the consumer market yet is overlooked by the general business community. There are over 8 million students in college and universities across North America. Our research shows that companies try to reach them through the Internet and other popular student hangouts, but they don’t do much at the source of the market. Very few companies advertise to students at their colleges and/or dorms. AllPostering.com has strategic alliances with the student community and access to the eyes of this important market right at the source. As a major force in this industry we see an opportunity for many businesses to take advantage of the special services we provide and the possible new markets we can open to you. We can promote and smartly market your products on campus to these early adopters. There are tens of thousands of students per school that will see your ad repeatedly during the day, in fact getting more exposure than other mediums like the Internet. You also receive a bonus when promoting to students, when we display your ad during the day it is also available at night. Remember that students attending college at night are also mothers and fathers going back to school to finish their degree or pursuing their masters. These advertisements serve a dual purpose as they not only serve as a medium for promoting your products but also as a vehicle to create a relationship with these consumers. The messages can be much more intimate and focused to attract who you want and at the same time pay less than you would for any other medium with the same reach we have.

Our Target Market

Students are an important part of the consumer market. Increase your sales by targeting students as part of your marketing mix. Here are a few key points about including college students as part of your marketing mix:

• early adopters of new products and technology
• influencers among friends and family
• influencing this market early can increase your long-term client base
• most have discretionary income
• intelligent consumers
• easy access and exposure to this market
• very little competition for student’s eyes at their schools